Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Monday, 09/Sept/2024 | |
10:00am - 6:00pm |
PhD Seminar Location: Sinaia Conference and Research Center, University of Bucharest Chair: Oyvind Ihlen Chair: Jens Seiffert-Brockmann Chair: Nora Denner |
Date: Tuesday, 10/Sept/2024 | |
10:00am - 6:00pm |
PhD Seminar Location: Sinaia Conference and Research Center, University of Bucharest Chair: Oyvind Ihlen Chair: Jens Seiffert-Brockmann Chair: Nora Denner |
Date: Wednesday, 11/Sept/2024 | ||
9:00am - 11:00am |
PhD Seminar Location: Sinaia Conference and Research Center, University of Bucharest Chair: Oyvind Ihlen Chair: Jens Seiffert-Brockmann Chair: Nora Denner |
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9:30am - 2:00pm |
Registration Location: Botanical Garden |
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10:00am - 2:00pm |
EUPRERA BoD Meeting Location: UB Rectorate, Senate Room, ground floor |
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11:00am - 1:00pm |
Education Café Location: Botanical Garden - room P03 Chair: Monique Abbenbroek |
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11:00am - 2:00pm |
PDW: Paper Development Workshop Location: Botanical Garden - room P04 Chair: Alexander Buhmann Chair: Sarah Marschlich |
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2:00pm - 6:00pm |
Registration Location: Romanian Opera House |
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2:30pm - 2:50pm |
Welcome Address Location: Romanian Opera House |
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2:50pm - 3:40pm |
Keynote I: Doina Lemny Location: Romanian Opera House |
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3:40pm - 4:00pm |
B: Break Location: Romanian Opera House |
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4:00pm - 4:50pm |
Keynote II: Anne Gregory Location: Romanian Opera House |
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5:00pm - 6:30pm |
Reception: Evening Reception Location: Romanian Opera House |
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6:30pm - 8:00pm |
Education Network Meeting Chair: Anca Anton Chair: Monique Abbenbroek |
Networks & Projects Meetings Self-organised by network and project members |
8:00pm - 9:30pm |
Show: The Free Tenors Location: Romanian Opera House |
Date: Thursday, 12/Sept/2024 | ||||
8:30am | Quiet Room Location: UB Rectorate, Mihailescu Amphitheater, first floor Mihailescu Amphitheater will be available throughout the conference, until Friday, Sept. 13,12h30. |
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8:30am - 6:30pm |
Registration Location: UB Rectorate, ground floor hall |
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9:00am - 10:30am |
SES 1.1: This is not a Pipe: Visually Manipulated Content Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Ralph Tench Mutual Spillover Effects of Perceived Prestige in Arts Support: Examining the Influence on Attitudes and the Moderating Effect of Proximity The Deepfake Bias. Pygmalion’s Crave and “Hypermimesis” - Current Challenges in Strategic Communication Biased Influence: First Impressions, Influencers, and AI Manipulation of Faces Visual Social Semiotic Analysis of Gender Representation in Corporate Instagram posts: Too Vanilla for Engagement? |
SES 1.2: From Value to Dissatisfaction: Strategic Communication Today Location: UB Rectorate, Council Room, first floor Chair: Wim Elving "Treasures on Undiscovered Land? - Linking an Effectual Dynamic Framework into the Theory of Strategic Communication Management" Strategic Communication and Value Creation: Towards a Multi-Perspective Understanding of The Value-Formation Process in Strategic Communication Management Interdisciplinary Patchwork: A Bibliometric Analysis Of Investor Relations And Financial Communication Between Cluelessness and (Dis)Satisfaction: What C-level Executives, Middle Managers and Employees Know and Think About Corporate Communications in Their Organizations |
SES 1.3: Making the News: When PR Breaks Through Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Anastasios Theofilou Role Conflicts in Brand Journalism: Amid Organizational Goals, Audience Demands, and Journalistic Values From Frontlines to Headlines: The Strategic Use of the Press during the Russo-Turkish War (1877-1878) How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage. Agent Or Tool? Analysing Trade Journal Coverage Of Automated Communication |
SES 1.4 (Panel): Scouting a Possible Nordic Way in Strategic Communication Practices? Location: UB Rectorate, Senate Room, ground floor Chair: Chiara Valentini Scouting a Possible Nordic Way in Strategic Communication Practices? |
9:00am - 6:30pm |
Networks & Projects Gallery Location: UB Rectorate, ground floor hall |
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10:30am - 11:00am |
CB I: Coffee Break Location: UB Rectorate, ground floor hall |
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11:00am - 12:30pm |
SES 2.1: How to Hire a Robot: the Impact of AI in the Field of PR Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Ansgar Zerfass The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication How Artificial Intelligence is Changing Organizations: a CEO's Perspective AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals |
SES 2.2: Digitally Yours: Communication Practices Worldwide Location: UB Rectorate, Council Room, first floor Chair: Vibeke Thøis Madsen Artificial Intelligence and Ethical Awareness in Turkey: A Research on the Field of Communication Communicative Organizations 2.0: Leading with Communication and Culture in a Flexible, Digitalized Working Life Exploring the Landscape: Generative AI Adoption in Central and Eastern European PR Professionals Building Attractive Employer Brands Through Internal Social Media |
SES 2.3: Diversity: Communication Strategies for Inclusive Cultures Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Ingrid Wahl In The Name Of The Nation: Nation Branding, Digital Nationalism And Manele For Diaspora Accessibility for the Inclusion of Visually Impaired People in Internal Communication Covering the Issue of (in)equality: Associations Between Organizations in Issue News and Their Media Reputation Smashing the Habitus: An Inquiry into Social and Cultural Capital of U.S. Hispanic and White PR Practitioners, and Career Progression |
SES 2.4 (Panel): The “art” of Lobbying? Location: UB Rectorate, Senate Room, ground floor Chair: Irina Lock The “art” of Lobbying? Comparative Perspectives on the Creativity of Language and Visual Strategies in Lobbying and Advocacy Campaigns. |
12:30pm - 2:00pm |
Lunch Buffet Location: UB Rectorate, ground floor hall |
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1:00pm - 2:00pm |
PR, Social Responsibility and Sustainability Network Meeting Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Adalberto Arrigoni Chair: Wim Elving |
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2:00pm - 3:30pm |
SES 3.1: Communicating Social Action: Strategies for a Sustainable Future Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Jesper Falkheimer Green Disguise. Greenwashing’s Detrimental Impact On Corporate Perception And The Interplay Of Perceived Motives, Skepticism, And Authenticity Evolution of the Environmental Social and Governance Discourse: Applying Pre-trained BERT Models on Corporate Annual Reports Climate Communication in Action NGOs And Agencies: A Creative Partnership For Award Winning Fundraising Campaigns In Romania. An Efficiency Study Model. |
SES 3.2: Powering Trust: Networks, Systems and Communities Location: UB Rectorate, Council Room, first floor Chair: Dejan Vercic Made to Measure: Message Tailoring in a Multi-Party System Public Relations Theory: Conceptualising Hegemonic Communicative Power As Continuum Between Expansive and Neutralising Strategies. Trust Half-Life: Exploring Issues of Trust Through Free Word Association Visualising Values: Crafting Future-Ready Reports with Next-Gen Visuals and Youth Insights |
SES 3.3: PR Paideia: Education for the Next Generation Communicators Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Monique Abbenbroek Creativity, art, and equity in Public Relations teaching: a Portuguese experience Nostalgia, Duty, and Legacy: Exploring Motivational Factors for Eco-Service-Learning What are the Implications of the Theoretical Orientation of Higher Education Institutions Educators for Public Relations Pedagogy in Europe? Enhancing Experiential Learning in Public Relations: A case study focused on building a social-first, culturally driven student agency |
SES 3.4 (Panel): The Future of Investor Relations and Financial Communication Location: UB Rectorate, Senate Room, ground floor Chair: Alexander Laskin The Future of Investor Relations and Financial Communication: Exploring Technological, Societal, and Ethical Implications. |
3:30pm - 4:00pm |
CB II: Coffee Break Location: UB Rectorate, ground floor hall |
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4:00pm - 5:30pm |
SES 4.1: Corporate Activism: from Greyzones to Value Creation Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Sarah Marschlich PR Grey Zone Professionalism: XP#CharlieDilemme, a Serious Game on Regulation, Deontology and Ethical Dilemmas Disinformation and Public Relations in the Opinion of the PR Professional Community Collaborative Research in Organisational Communication and Public Relations: Exploring Epistemological Foundations and the Value for the Discipline. Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism |
SES 4.2: Managing Hazards: Who Needs Crises Communication Location: UB Rectorate, Council Room, first floor Chair: Winni Johansen Social Media as a Source of Misinformation: Challenges for Health Information Strategic Corporate Communication in the Age of Misinformation: A New Paradigm for Crisis Management Policy Window and News Media Lobbying - Crisis Narratives of Finnish Trade Associations During a Public Health Crisis Influential Social Media Platforms and Health Hazards. Tensions Between Attitudes Forward Tanning and Photoprotection Skin Cancer in Spain |
SES 4.3: EACD Professional Panel Location: UB Rectorate, Senate Room, ground floor Chair: Dennis Larsen |
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5:30pm - 6:30pm |
CPS: Collaborative Projects Session Location: UB Rectorate, Senate Room, ground floor Chair: Anca Anton |
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7:30pm - 10:00pm |
Conference Dinner Location: Casa Doina |
Date: Friday, 13/Sept/2024 | ||||
8:30am - 12:30pm |
Quiet Room Location: UB Rectorate, Mihailescu Amphitheater, first floor |
Registration Location: UB Rectorate, ground floor hall |
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9:00am - 10:30am |
SES 5.1: Augmented by Technology: Insights from PR Profession Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Ganga Dhanesh All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals Technology-Enhanced Profession Porosity between the Media and the Communication Industries A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards AI Impact On The PR Profession: Ethical Concerns And Future Perspectives |
SES 5.2: Organization or Community: Practices in Internal Communication Location: UB Rectorate, Council Room, first floor Chair: Sabine A Einwiller Improving Internal Communication Satisfaction: Balancing Digital and Face-to-Face Interactions in the Workplace Connected and Informed through Informal Communication: A Quantitative Survey on the Perceived Functions of Informal Communication in Organizations Communicating Appreciation in the Workplace: First Insights from an Employee Survey on Sources and Reasons of Appreciation Employee Perceptions of Crisis Spillover Risk: The Role of Crisis Severity and Corporate Response Strategies |
SES 5.3: Engaging with Digital Natives: When PR turns into a Technological Journey Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Ilkin Mehrabov Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa Show Me the Love! Gen Z Perceptions of Organizational Love Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities |
SES 5.4 (Panel): Fabula or Historia: Charting the Landscape of Sustainability and Communication Location: UB Rectorate, Senate Room, ground floor Chair: Denis Simunovic Fabula or Historia: Charting the Landscape of Sustainability and Communication |
9:00am - 4:30pm |
Networks & Projects Gallery Location: UB Rectorate, ground floor hall |
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10:30am - 11:00am |
CB 4: Coffee Break Location: UB Rectorate, ground floor hall |
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11:00am - 12:30pm |
SES 6.1: PR by Prescription: Health to Unhealthy Communication Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Ángeles Moreno Image Restoration Or Competing Risk Perceptions? Contestation Of The Pandemic Aftermath In Norway Strategic Communication and New Healthcare Technologies: Exploring Patients' Trust in Health Information Sources and Media Outlets Regarding Novel Healthcare Treatments and Technologies Corporate Social Advocacy: Medicine, Placebo or Poison? Opportunities and risks for companies and society – and communicative alternatives Back to the Future: A Systematic Literature Review of 40 Years of Government Communication Through the HIV/AIDS and COVID Pandemics. Picture-Perfect Presence: Unravelling Communication Strategies and Visual Aesthetics in Nail Beauty Industry on Instagram |
SES 6.2: Beyond Profit: Redefining Impact through CSR Initiatives Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Chiara Valentini PR Consultancies And CSR Communication. Does the Shoemaker’s Son Always Go Barefoot? “How to make the sustainability persuasive”. A Multimodal Rhetorical Analysis of Sustainability Reports in the Energy Industries CSA and Norm Entrepreneurship: When CSA Impacts Reputation and Legitimacy Beyond the Organization in Question Social Capital – A Promising Or Problematic Concept? A Critical Literature Review Of Articles Discussing Social Capital In PR Research |
SES 6.3: PhD Panel: The future of PR & strategic communication: Insights from current PhD projects Location: UB Rectorate, Senate Room, ground floor Chair: Oyvind Ihlen In this session, the participants from the 2024 EUPRERA PhD Seminar will present their research. |
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12:30pm - 2:00pm |
Lunch Buffet 2 Location: UB Rectorate, ground floor hall |
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2:00pm - 3:00pm |
EH: EUPRERA Hour Location: UB Rectorate, Mihailescu Amphitheater, first floor |
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3:00pm - 4:00pm |
GA: EUPRERA General Assembly Location: UB Rectorate, Mihailescu Amphitheater, first floor |
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4:00pm - 4:30pm |
CB: Coffee Break Location: UB Rectorate, ground floor hall |
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4:30pm - 6:00pm |
NPM: Networks & Projects Meetings Location: Rectorate |
Public Affairs and Lobbying Network Meeting Location: UB Rectorate, Senate Room, ground floor Chair: Scott Davidson |
RES: EUNES Research Escalator Location: UB Rectorate, Moisil Amphitheater, ground floor There will be 2 rooms where the session will take place: the meeting point in Moisil Amphitheater and then the session in the Cantemir Amphitheater, ground floor. |
Strategic Health Communication Network Meeting Location: UB Rectorate, Council Room, first floor Chair: Ángeles Moreno |
Date: Saturday, 14/Sept/2024 | |
10:00am - 12:00pm |
Bucharest Highlights Tour Location: Faculty of Letters |
10:00am - 1:00pm |
Darkside Walking Tour Location: Faculty of Letters |
Contact and Legal Notice · Contact Address: Privacy Statement · Conference: EUPRERA 2024 Congress |
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