Conference Agenda

Mutual Spillover Effects of Perceived Prestige in Arts Support: Examining the Influence on Attitudes and the Moderating Effect of Proximity

Yasushi Sonobe, Makiko Kawakita

The Deepfake Bias. Pygmalion’s Crave and “Hypermimesis” - Current Challenges in Strategic Communication

Alexandra Craciun

Biased Influence: First Impressions, Influencers, and AI Manipulation of Faces

Susan Lutfallah, Karen Freberg, Sabrina Page, Laura Freberg

Visual Social Semiotic Analysis of Gender Representation in Corporate Instagram posts: Too Vanilla for Engagement?

Ganga Dhanesh, Sarah Marschlich

"Treasures on Undiscovered Land? - Linking an Effectual Dynamic Framework into the Theory of Strategic Communication Management"

Ninette Florschütz

Strategic Communication and Value Creation: Towards a Multi-Perspective Understanding of The Value-Formation Process in Strategic Communication Management

Rickard Per Erik Andersson

Interdisciplinary Patchwork: A Bibliometric Analysis Of Investor Relations And Financial Communication

Laura Hackl

Between Cluelessness and (Dis)Satisfaction: What C-level Executives, Middle Managers and Employees Know and Think About Corporate Communications in Their Organizations

Jana Brockhaus, Ansgar Zerfass, Antonia Rüth

Role Conflicts in Brand Journalism: Amid Organizational Goals, Audience Demands, and Journalistic Values

Benno Viererbl, Thomas Koch

From Frontlines to Headlines: The Strategic Use of the Press during the Russo-Turkish War (1877-1878)

Valentin Vasile

How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage.

Markos Mpadanes, Morley Weston

Agent Or Tool? Analysing Trade Journal Coverage Of Automated Communication

Teresa Weller, Irina Lock

Scouting a Possible Nordic Way in Strategic Communication Practices?

Chair(s): Chiara Valentini

Respondent(s): Alexander Buhmann

Presenter(s): Jesper Falkheimer, Mats Heide, Winni Johansen, Finn Frandsen, Elin Helgesson, Øyvind Ihlen, Ketil Raknes, Ester Conings Vanvik, Jesse Tuominen

The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication

Raphaël Baptista, Célia Belim

How Artificial Intelligence is Changing Organizations: a CEO's Perspective

Alexandre Duarte, Patrícia Dias

AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals

Florența Toader, Elena Negrea-Busuioc

Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals

Raluca Silvia Ciochina, Diana Maria Cismaru, Catalina Niculescu

Artificial Intelligence and Ethical Awareness in Turkey: A Research on the Field of Communication

Ege Simge Demirel, Pelin Hürmeriç

Communicative Organizations 2.0: Leading with Communication and Culture in a Flexible, Digitalized Working Life

Mats Heide, Charlotte Simonsson

Exploring the Landscape: Generative AI Adoption in Central and Eastern European PR Professionals

Markéta Kaclová

Building Attractive Employer Brands Through Internal Social Media

Antonia Z. Hein, Wim J.L. Elving, Arjen Edzes, Sierdjan Koster

In The Name Of The Nation: Nation Branding, Digital Nationalism And Manele For Diaspora

Alina Dolea, Arthur Suciu

Accessibility for the Inclusion of Visually Impaired People in Internal Communication

Guilherme Ferreira de Oliveira, Suely Maciel

Covering the Issue of (in)equality: Associations Between Organizations in Issue News and Their Media Reputation

Sarah Marschlich, Sandra HJ Jacobs, Frank Dardis

Smashing the Habitus: An Inquiry into Social and Cultural Capital of U.S. Hispanic and White PR Practitioners, and Career Progression

Martina Topic, Patrick Merle, Rosalynn Vasquez, Nicholas Eng

The “art” of Lobbying? Comparative Perspectives on the Creativity of Language and Visual Strategies in Lobbying and Advocacy Campaigns.

Chair(s): Irina Lock

Respondent(s): Chiara Valentini

Presenter(s): Scott Davidson, Lucile Desmoulins, Oyvind Ihlen, Denisa Hejlova, Rudi Palmieri, Ketil Raknes

Green Disguise. Greenwashing’s Detrimental Impact On Corporate Perception And The Interplay Of Perceived Motives, Skepticism, And Authenticity

Juliane Keilmann, Thomas Koch

Evolution of the Environmental Social and Governance Discourse: Applying Pre-trained BERT Models on Corporate Annual Reports

Ingrid Marie Oliva Alvarado

Climate Communication in Action

Elin Helgesson, Christina Grandien, Kristina Jämtelid, Wim Elving, Catrin Johansson

NGOs And Agencies: A Creative Partnership For Award Winning Fundraising Campaigns In Romania. An Efficiency Study Model.

Catalin Adrian Dinu

Made to Measure: Message Tailoring in a Multi-Party System

Oyvind Ihlen, Ketil Raknes

Public Relations Theory: Conceptualising Hegemonic Communicative Power As Continuum Between Expansive and Neutralising Strategies.

Scott Davidson

Trust Half-Life: Exploring Issues of Trust Through Free Word Association

Teela Clayton, Ralph Tench, Sean MacNiven, Maxime MacNiven

Visualising Values: Crafting Future-Ready Reports with Next-Gen Visuals and Youth Insights

Grazia Murtarelli, Alessandro Bruno, Stefania Romenti, Martina Frizzo

Creativity, art, and equity in Public Relations teaching: a Portuguese experience

Sónia de Sá

Nostalgia, Duty, and Legacy: Exploring Motivational Factors for Eco-Service-Learning

Tiffany Mohr

What are the Implications of the Theoretical Orientation of Higher Education Institutions Educators for Public Relations Pedagogy in Europe?

Raluca Moise, Michal Chmiel

Enhancing Experiential Learning in Public Relations: A case study focused on building a social-first, culturally driven student agency

Karen Freberg, Aiko Jones, Jacey Wells

The Future of Investor Relations and Financial Communication: Exploring Technological, Societal, and Ethical Implications.

Chair(s): Alexander Laskin

Respondent(s): Andrea Rocci

Presenter(s): Sandra Binder-Tietz, Giulia D’Agostino, Andreas Enzminger, Laura Hackl, Christian Hoffmann, Matias Lievonen, Rudi Palmieri, Marlies Whitehouse

PR Grey Zone Professionalism: XP#CharlieDilemme, a Serious Game on Regulation, Deontology and Ethical Dilemmas

Lucile Desmoulins, Zineb Serghini

Disinformation and Public Relations in the Opinion of the PR Professional Community

Karina Stasiuk Krajewska

Collaborative Research in Organisational Communication and Public Relations: Exploring Epistemological Foundations and the Value for the Discipline.

Aurélie Laborde

Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism

Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller

Social Media as a Source of Misinformation: Challenges for Health Information

María-Cristina Fuentes-Lara, Santana Lois Poch Butler, Ángeles Moreno, Lara Jiménez-Sánchez, Noelia Zurro-Antón

Strategic Corporate Communication in the Age of Misinformation: A New Paradigm for Crisis Management

Jindřich Oukropec, Denisa Hejlová

Policy Window and News Media Lobbying - Crisis Narratives of Finnish Trade Associations During a Public Health Crisis

Markus Tapani Mykkänen, Chiara Valentini

Influential Social Media Platforms and Health Hazards. Tensions Between Attitudes Forward Tanning and Photoprotection Skin Cancer in Spain

María-Cristina Fuentes-Lara, Lara Jiménez-Sánchez, Ángeles Moreno, Noelia Zurro-Antón, Ileana Zeler

All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals

Julia Levasier, Lars-Peter Linke

Technology-Enhanced Profession Porosity between the Media and the Communication Industries

Anca Anton, Anna Jupowicz-Ginalska, Camelia Cmeciu

A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards

Camelia Cmeciu, Delia Balaban

AI Impact On The PR Profession: Ethical Concerns And Future Perspectives

Camelia Cusnir, Anamaria Nicola

Improving Internal Communication Satisfaction: Balancing Digital and Face-to-Face Interactions in the Workplace

Ana Tkalac Vercic, Dejan Vercic

Connected and Informed through Informal Communication: A Quantitative Survey on the Perceived Functions of Informal Communication in Organizations

Nora Denner, Thomas Koch, Alicia Ernst, Benno Viererbl

Communicating Appreciation in the Workplace: First Insights from an Employee Survey on Sources and Reasons of Appreciation

Jens Hagelstein, Ingrid Wahl, Julia Stranzl, Sabine Einwiller, Christopher Ruppel

Employee Perceptions of Crisis Spillover Risk: The Role of Crisis Severity and Corporate Response Strategies

Yijing Wang, Sabine A Einwiller, Daniel Laufer

Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok

Jessica Yarin Robinson, Truls Strand Offerdal

Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa

Sithembinkosi Tlale, Anné Leonard

Show Me the Love! Gen Z Perceptions of Organizational Love

Mark Badham, Chiara Valentini

Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities

Diana-Maria Cornea

Fabula or Historia: Charting the Landscape of Sustainability and Communication

Chair(s): Ester Conings Vanvik

Respondent(s): Wim WJL Elving

Presenter(s): Denis Simunovic, Adalberto Arrigoni, Antonia Hein AZ

Image Restoration Or Competing Risk Perceptions? Contestation Of The Pandemic Aftermath In Norway

Truls Strand Offerdal, Øyvind Ihlen

Strategic Communication and New Healthcare Technologies: Exploring Patients' Trust in Health Information Sources and Media Outlets Regarding Novel Healthcare Treatments and Technologies

Ruth Avidar, Amit Gur

Corporate Social Advocacy: Medicine, Placebo or Poison? Opportunities and risks for companies and society – and communicative alternatives

Olaf Hoffjann

Back to the Future: A Systematic Literature Review of 40 Years of Government Communication Through the HIV/AIDS and COVID Pandemics.

Teela Alina Clayton

Picture-Perfect Presence: Unravelling Communication Strategies and Visual Aesthetics in Nail Beauty Industry on Instagram

Petra Vidaić, Ana Čuić Tanković, Ivana Bilić

PR Consultancies And CSR Communication. Does the Shoemaker’s Son Always Go Barefoot?

Elisenda Estanyol, Marc Compte-Pujol, Ferran Lalueza

“How to make the sustainability persuasive”. A Multimodal Rhetorical Analysis of Sustainability Reports in the Energy Industries

Giuseppe Bonaccorso

CSA and Norm Entrepreneurship: When CSA Impacts Reputation and Legitimacy Beyond the Organization in Question

Sandra Jacobs, Britta Brugman

Social Capital – A Promising Or Problematic Concept? A Critical Literature Review Of Articles Discussing Social Capital In PR Research

Lennart Rettler, Patrick Matthias Dietz