Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Monday, 09/Sept/2024 | |
10:00am - 6:00pm | PhD Seminar Location: Sinaia Conference and Research Center, University of Bucharest Session Chair: Oyvind Ihlen Session Chair: Jens Seiffert-Brockmann Session Chair: Nora Denner |
Date: Tuesday, 10/Sept/2024 | |
10:00am - 6:00pm | PhD Seminar Location: Sinaia Conference and Research Center, University of Bucharest Session Chair: Oyvind Ihlen Session Chair: Jens Seiffert-Brockmann Session Chair: Nora Denner |
Date: Wednesday, 11/Sept/2024 | |
9:00am - 11:00am | PhD Seminar Location: Sinaia Conference and Research Center, University of Bucharest Session Chair: Oyvind Ihlen Session Chair: Jens Seiffert-Brockmann Session Chair: Nora Denner |
9:30am - 2:00pm | Registration Location: Botanical Garden |
10:00am - 2:00pm | EUPRERA BoD Meeting Location: UB Rectorate, Senate Room, ground floor |
11:00am - 1:00pm | Education Café Location: Botanical Garden - room P03 Session Chair: Monique Abbenbroek |
11:00am - 2:00pm | PDW: Paper Development Workshop Location: Botanical Garden - room P04 Session Chair: Alexander Buhmann Session Chair: Sarah Marschlich |
2:00pm - 6:00pm | Registration Location: Romanian Opera House |
2:30pm - 2:50pm | Welcome Address Location: Romanian Opera House |
2:50pm - 3:40pm | Keynote I: Doina Lemny Location: Romanian Opera House |
3:40pm - 4:00pm | B: Break Location: Romanian Opera House |
4:00pm - 4:50pm | Keynote II: Anne Gregory Location: Romanian Opera House |
5:00pm - 6:30pm | Reception: Evening Reception Location: Romanian Opera House |
6:30pm - 8:00pm | Education Network Meeting Session Chair: Anca Anton Session Chair: Monique Abbenbroek |
6:30pm - 8:00pm | Networks & Projects Meetings Self-organised by network and project members |
8:00pm - 9:30pm | Show: The Free Tenors Location: Romanian Opera House |
Date: Thursday, 12/Sept/2024 | |
8:30am | Quiet Room Location: UB Rectorate, Mihailescu Amphitheater, first floor Mihailescu Amphitheater will be available throughout the conference, until Friday, Sept. 13,12h30. |
8:30am - 6:30pm | Registration Location: UB Rectorate, ground floor hall |
9:00am - 10:30am | SES 1.1: This is not a Pipe: Visually Manipulated Content Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Ralph Tench |
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Mutual Spillover Effects of Perceived Prestige in Arts Support: Examining the Influence on Attitudes and the Moderating Effect of Proximity 1Toyo University, Japan; 2Nanzan University, Japan The Deepfake Bias. Pygmalion’s Crave and “Hypermimesis” - Current Challenges in Strategic Communication University of Bucharest, Romania Biased Influence: First Impressions, Influencers, and AI Manipulation of Faces 1University of Windsor; 2University of Louisville; 3Walter State University; 4California Polytechnic State University, San Luis Obispo, United States of America Visual Social Semiotic Analysis of Gender Representation in Corporate Instagram posts: Too Vanilla for Engagement? 1University of Maryland, United States of America; 2University of Amsterdam, Netherlands |
9:00am - 10:30am | SES 1.2: From Value to Dissatisfaction: Strategic Communication Today Location: UB Rectorate, Council Room, first floor Session Chair: Wim Elving |
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"Treasures on Undiscovered Land? - Linking an Effectual Dynamic Framework into the Theory of Strategic Communication Management" Technische Universität Ilmenau, Germany Strategic Communication and Value Creation: Towards a Multi-Perspective Understanding of The Value-Formation Process in Strategic Communication Management Lund University, Sweden Interdisciplinary Patchwork: A Bibliometric Analysis Of Investor Relations And Financial Communication Vienna University of Economics and Business, Austria Between Cluelessness and (Dis)Satisfaction: What C-level Executives, Middle Managers and Employees Know and Think About Corporate Communications in Their Organizations 1Leipzig University, Germany; 2BI Norwegian Business School, Oslo, Norway |
9:00am - 10:30am | SES 1.3: Making the News: When PR Breaks Through Location: UB Rectorate, Cantemir Amphitheater, ground floor Session Chair: Anastasios Theofilou |
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Role Conflicts in Brand Journalism: Amid Organizational Goals, Audience Demands, and Journalistic Values University of Mainz, Germany From Frontlines to Headlines: The Strategic Use of the Press during the Russo-Turkish War (1877-1878) University of Bucharest / The Faculty of Letters, Romania How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage. University of Zurich, Switzerland Agent Or Tool? Analysing Trade Journal Coverage Of Automated Communication Friedrich-Schiller-Universität Jena, Germany |
9:00am - 10:30am | SES 1.4 (Panel): Scouting a Possible Nordic Way in Strategic Communication Practices? Location: UB Rectorate, Senate Room, ground floor Session Chair: Chiara Valentini |
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Scouting a Possible Nordic Way in Strategic Communication Practices? |
9:00am - 6:30pm | Networks & Projects Gallery Location: UB Rectorate, ground floor hall |
10:30am - 11:00am | CB I: Coffee Break Location: UB Rectorate, ground floor hall |
11:00am - 12:30pm | SES 2.1: How to Hire a Robot: the Impact of AI in the Field of PR Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Ansgar Zerfass |
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The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Centro de Administração e Políticas Públicas How Artificial Intelligence is Changing Organizations: a CEO's Perspective 1ICNOVA - FCSH/Universidade NOVA de Lisboa, Portugal; 2CECC - Universidade Católica Portuguesa AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals 1National University of Political Studies and Public Administration, Romania; 2National University of Political Studies and Public Administration, Romania Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania |
11:00am - 12:30pm | SES 2.2: Digitally Yours: Communication Practices Worldwide Location: UB Rectorate, Council Room, first floor Session Chair: Vibeke Thøis Madsen |
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Artificial Intelligence and Ethical Awareness in Turkey: A Research on the Field of Communication Yeditepe University, Turkiye Communicative Organizations 2.0: Leading with Communication and Culture in a Flexible, Digitalized Working Life Lund University, Campus Helsingborg, Sweden Exploring the Landscape: Generative AI Adoption in Central and Eastern European PR Professionals Univerzita Karlova, Czech Republic Building Attractive Employer Brands Through Internal Social Media 1Hanze University of Applied Sciences, Netherlands, The; 2University of Groningen, Netherlands, The |
11:00am - 12:30pm | SES 2.3: Diversity: Communication Strategies for Inclusive Cultures Location: UB Rectorate, Cantemir Amphitheater, ground floor Session Chair: Ingrid Wahl |
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In The Name Of The Nation: Nation Branding, Digital Nationalism And Manele For Diaspora 1Bournemouth University, United Kingdom; 2quot;Stefan cel Mare" University of Suceava Accessibility for the Inclusion of Visually Impaired People in Internal Communication São Paulo State University (Unesp), Brazil Covering the Issue of (in)equality: Associations Between Organizations in Issue News and Their Media Reputation 1University of Amsterdam; 2Pennsylvania State University Smashing the Habitus: An Inquiry into Social and Cultural Capital of U.S. Hispanic and White PR Practitioners, and Career Progression 1University of Alabama, United States of America; 2Florida State University; 3Baylor University; 4University of Georgia |
11:00am - 12:30pm | SES 2.4 (Panel): The “art” of Lobbying? Location: UB Rectorate, Senate Room, ground floor Session Chair: Irina Lock |
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The “art” of Lobbying? Comparative Perspectives on the Creativity of Language and Visual Strategies in Lobbying and Advocacy Campaigns. |
12:30pm - 2:00pm | Lunch Buffet Location: UB Rectorate, ground floor hall |
1:00pm - 2:00pm | PR, Social Responsibility and Sustainability Network Meeting Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Adalberto Arrigoni Session Chair: Wim Elving |
2:00pm - 3:30pm | SES 3.1: Communicating Social Action: Strategies for a Sustainable Future Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Jesper Falkheimer |
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Green Disguise. Greenwashing’s Detrimental Impact On Corporate Perception And The Interplay Of Perceived Motives, Skepticism, And Authenticity Johannes Gutenberg-Universität Mainz, Germany Evolution of the Environmental Social and Governance Discourse: Applying Pre-trained BERT Models on Corporate Annual Reports University of Zurich, Switzerland Climate Communication in Action 1Mid Sweden University, Sweden; 2Hanze University of Applied Sciences NGOs And Agencies: A Creative Partnership For Award Winning Fundraising Campaigns In Romania. An Efficiency Study Model. University of Bucharest, Romania |
2:00pm - 3:30pm | SES 3.2: Powering Trust: Networks, Systems and Communities Location: UB Rectorate, Council Room, first floor Session Chair: Dejan Vercic |
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Made to Measure: Message Tailoring in a Multi-Party System 1University of Oslo; 2Kristiania University College Public Relations Theory: Conceptualising Hegemonic Communicative Power As Continuum Between Expansive and Neutralising Strategies. University of Leicester, United Kingdom Trust Half-Life: Exploring Issues of Trust Through Free Word Association 1Leeds Beckett University, United Kingdom; 2Leeds Beckett University, United Kingdom; 3Leeds Beckett University, United Kingdom; 4n/a Visualising Values: Crafting Future-Ready Reports with Next-Gen Visuals and Youth Insights Università IULM, Italy |
2:00pm - 3:30pm | SES 3.3: PR Paideia: Education for the Next Generation Communicators Location: UB Rectorate, Cantemir Amphitheater, ground floor Session Chair: Monique Abbenbroek |
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Creativity, art, and equity in Public Relations teaching: a Portuguese experience University of Beira Interior, Portugal Nostalgia, Duty, and Legacy: Exploring Motivational Factors for Eco-Service-Learning St. John's University, United States of America What are the Implications of the Theoretical Orientation of Higher Education Institutions Educators for Public Relations Pedagogy in Europe? 1City University of London, United Kingdom; 2Royal Holloway, University of London, United Kingdom Enhancing Experiential Learning in Public Relations: A case study focused on building a social-first, culturally driven student agency University of Louisville, United States of America |
2:00pm - 3:30pm | SES 3.4 (Panel): The Future of Investor Relations and Financial Communication Location: UB Rectorate, Senate Room, ground floor Session Chair: Alexander Laskin |
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The Future of Investor Relations and Financial Communication: Exploring Technological, Societal, and Ethical Implications. |
3:30pm - 4:00pm | CB II: Coffee Break Location: UB Rectorate, ground floor hall |
4:00pm - 5:30pm | SES 4.1: Corporate Activism: from Greyzones to Value Creation Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Sarah Marschlich |
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PR Grey Zone Professionalism: XP#CharlieDilemme, a Serious Game on Regulation, Deontology and Ethical Dilemmas 1Université Gustave Eiffel, France; 2Université Catholique de Lille, France Disinformation and Public Relations in the Opinion of the PR Professional Community SWPS University, Poland Collaborative Research in Organisational Communication and Public Relations: Exploring Epistemological Foundations and the Value for the Discipline. Université Bordeaux Montaigne, France Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism University of Vienna, Austria |
4:00pm - 5:30pm | SES 4.2: Managing Hazards: Who Needs Crises Communication Location: UB Rectorate, Council Room, first floor Session Chair: Winni Johansen |
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Social Media as a Source of Misinformation: Challenges for Health Information King Juan Carlos University, Spain Strategic Corporate Communication in the Age of Misinformation: A New Paradigm for Crisis Management 1Charles University in Prague, Czech Republic; 2Charles University in Prague, Czech Republic Policy Window and News Media Lobbying - Crisis Narratives of Finnish Trade Associations During a Public Health Crisis 1University of Jyväskylä, Finland; 2Jyväskylä University School of Business and Economics, Finland Influential Social Media Platforms and Health Hazards. Tensions Between Attitudes Forward Tanning and Photoprotection Skin Cancer in Spain 1King Juan Carlos University, Spain; 2Autonomous University of Barcelona, Spain |
4:00pm - 5:30pm | SES 4.3: EACD Professional Panel Location: UB Rectorate, Senate Room, ground floor Session Chair: Dennis Larsen |
5:30pm - 6:30pm | CPS: Collaborative Projects Session Location: UB Rectorate, Senate Room, ground floor Session Chair: Anca Anton |
7:30pm - 10:00pm | Conference Dinner Location: Casa Doina |
Date: Friday, 13/Sept/2024 | |||||||||
8:30am - 12:30pm | Quiet Room Location: UB Rectorate, Mihailescu Amphitheater, first floor | ||||||||
8:30am - 12:30pm | Registration Location: UB Rectorate, ground floor hall | ||||||||
9:00am - 10:30am | SES 5.1: Augmented by Technology: Insights from PR Profession Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Ganga Dhanesh | ||||||||
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All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals IU International University of Applied Sciences Technology-Enhanced Profession Porosity between the Media and the Communication Industries 1University of Bucharest, Romania; 2University of Warsaw, Poland A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards 1University of Bucharest, Romania; 2Babeș‐Bolyai University, Romania AI Impact On The PR Profession: Ethical Concerns And Future Perspectives University of Bucharest, Romania | ||||||||
9:00am - 10:30am | SES 5.2: Organization or Community: Practices in Internal Communication Location: UB Rectorate, Council Room, first floor Session Chair: Sabine A Einwiller | ||||||||
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Improving Internal Communication Satisfaction: Balancing Digital and Face-to-Face Interactions in the Workplace 1University of Zagreb, Faculty of Economics and Business, Croatia; 2University of Ljubljana, Faculty of Social Sciences Connected and Informed through Informal Communication: A Quantitative Survey on the Perceived Functions of Informal Communication in Organizations JGU Mainz, Germany Communicating Appreciation in the Workplace: First Insights from an Employee Survey on Sources and Reasons of Appreciation University of Vienna, Austria Employee Perceptions of Crisis Spillover Risk: The Role of Crisis Severity and Corporate Response Strategies 1University of Vienna, Austria; 2Erasmus University Rotterdam, The Netherlands; 3Victoria University of Wellington, New Zealand | ||||||||
9:00am - 10:30am | SES 5.3: Engaging with Digital Natives: When PR turns into a Technological Journey Location: UB Rectorate, Cantemir Amphitheater, ground floor Session Chair: Ilkin Mehrabov | ||||||||
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Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok University of Oslo, Norway Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa University of Pretoria, South Africa Show Me the Love! Gen Z Perceptions of Organizational Love 1Leeds Beckett University, United Kingdom; 2Jyväskylä University School of Business & Economics, Finland Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities Faculty of Political, Administrative and Communication Sciences, UBB, Cluj-Napoca, Romania | ||||||||
9:00am - 10:30am | SES 5.4 (Panel): Fabula or Historia: Charting the Landscape of Sustainability and Communication Location: UB Rectorate, Senate Room, ground floor Session Chair: Denis Simunovic | ||||||||
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Fabula or Historia: Charting the Landscape of Sustainability and Communication | ||||||||
9:00am - 4:30pm | Networks & Projects Gallery Location: UB Rectorate, ground floor hall | ||||||||
10:30am - 11:00am | CB 4: Coffee Break Location: UB Rectorate, ground floor hall | ||||||||
11:00am - 12:30pm | SES 6.1: PR by Prescription: Health to Unhealthy Communication Location: UB Rectorate, Moisil Amphitheater, ground floor Session Chair: Ángeles Moreno | ||||||||
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Image Restoration Or Competing Risk Perceptions? Contestation Of The Pandemic Aftermath In Norway University of Oslo, Norway Strategic Communication and New Healthcare Technologies: Exploring Patients' Trust in Health Information Sources and Media Outlets Regarding Novel Healthcare Treatments and Technologies The Yezreel Valley College, Israel Corporate Social Advocacy: Medicine, Placebo or Poison? Opportunities and risks for companies and society – and communicative alternatives University of Bamberg, Germany Back to the Future: A Systematic Literature Review of 40 Years of Government Communication Through the HIV/AIDS and COVID Pandemics. Leeds Beckett University, United Kingdom Picture-Perfect Presence: Unravelling Communication Strategies and Visual Aesthetics in Nail Beauty Industry on Instagram 1University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia; 2University of Split, Faculty of Economics, Business and Tourism, Split, Croatia | ||||||||
11:00am - 12:30pm | SES 6.2: Beyond Profit: Redefining Impact through CSR Initiatives Location: UB Rectorate, Cantemir Amphitheater, ground floor Session Chair: Chiara Valentini | ||||||||
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PR Consultancies And CSR Communication. Does the Shoemaker’s Son Always Go Barefoot? Universitat Oberta de Catalunya (UOC), Spain “How to make the sustainability persuasive”. A Multimodal Rhetorical Analysis of Sustainability Reports in the Energy Industries IULM University, Italy CSA and Norm Entrepreneurship: When CSA Impacts Reputation and Legitimacy Beyond the Organization in Question University of Amsterdam, Netherlands, The Social Capital – A Promising Or Problematic Concept? A Critical Literature Review Of Articles Discussing Social Capital In PR Research University of Munster, Germany | ||||||||
11:00am - 12:30pm | SES 6.3: PhD Panel: The future of PR & strategic communication: Insights from current PhD projects Location: UB Rectorate, Senate Room, ground floor Session Chair: Oyvind Ihlen In this session, the participants from the 2024 EUPRERA PhD Seminar will present their research. | ||||||||
12:30pm - 2:00pm | Lunch Buffet 2 Location: UB Rectorate, ground floor hall | ||||||||
2:00pm - 3:00pm | EH: EUPRERA Hour Location: UB Rectorate, Mihailescu Amphitheater, first floor | ||||||||
3:00pm - 4:00pm | GA: EUPRERA General Assembly Location: UB Rectorate, Mihailescu Amphitheater, first floor | ||||||||
4:00pm - 4:30pm | CB: Coffee Break Location: UB Rectorate, ground floor hall | ||||||||
4:30pm - 6:00pm | NPM: Networks & Projects Meetings Location: Rectorate | ||||||||
4:30pm - 6:00pm | Public Affairs and Lobbying Network Meeting Location: UB Rectorate, Senate Room, ground floor Session Chair: Scott Davidson | ||||||||
4:30pm - 6:00pm | RES: EUNES Research Escalator Location: UB Rectorate, Moisil Amphitheater, ground floor There will be 2 rooms where the session will take place: the meeting point in Moisil Amphitheater and then the session in the Cantemir Amphitheater, ground floor. | ||||||||
4:30pm - 6:00pm | Strategic Health Communication Network Meeting Location: UB Rectorate, Council Room, first floor Session Chair: Ángeles Moreno |
Date: Saturday, 14/Sept/2024 | |
10:00am - 12:00pm | Bucharest Highlights Tour Location: Faculty of Letters |
10:00am - 1:00pm | Darkside Walking Tour Location: Faculty of Letters |
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