Conference Agenda

Mutual Spillover Effects of Perceived Prestige in Arts Support: Examining the Influence on Attitudes and the Moderating Effect of Proximity

Yasushi Sonobe¹, Makiko Kawakita²

¹Toyo University, Japan; ²Nanzan University, Japan

The Deepfake Bias. Pygmalion’s Crave and “Hypermimesis” - Current Challenges in Strategic Communication

Alexandra Craciun

University of Bucharest, Romania

Biased Influence: First Impressions, Influencers, and AI Manipulation of Faces

Susan Lutfallah¹, Karen Freberg², Sabrina Page³, Laura Freberg⁴

¹University of Windsor; ²University of Louisville; ³Walter State University; ⁴California Polytechnic State University, San Luis Obispo, United States of America

Visual Social Semiotic Analysis of Gender Representation in Corporate Instagram posts: Too Vanilla for Engagement?

Ganga Dhanesh¹, Sarah Marschlich²

¹University of Maryland, United States of America; ²University of Amsterdam, Netherlands

"Treasures on Undiscovered Land? - Linking an Effectual Dynamic Framework into the Theory of Strategic Communication Management"

Ninette Florschütz

Technische Universität Ilmenau, Germany

Strategic Communication and Value Creation: Towards a Multi-Perspective Understanding of The Value-Formation Process in Strategic Communication Management

Rickard Per Erik Andersson

Lund University, Sweden

Interdisciplinary Patchwork: A Bibliometric Analysis Of Investor Relations And Financial Communication

Laura Hackl

Vienna University of Economics and Business, Austria

Between Cluelessness and (Dis)Satisfaction: What C-level Executives, Middle Managers and Employees Know and Think About Corporate Communications in Their Organizations

Jana Brockhaus¹, Ansgar Zerfass^1,2, Antonia Rüth¹

¹Leipzig University, Germany; ²BI Norwegian Business School, Oslo, Norway

Role Conflicts in Brand Journalism: Amid Organizational Goals, Audience Demands, and Journalistic Values

Benno Viererbl, Thomas Koch

University of Mainz, Germany

From Frontlines to Headlines: The Strategic Use of the Press during the Russo-Turkish War (1877-1878)

Valentin Vasile

University of Bucharest / The Faculty of Letters, Romania

How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage.

Markos Mpadanes, Morley Weston

University of Zurich, Switzerland

Agent Or Tool? Analysing Trade Journal Coverage Of Automated Communication

Teresa Weller, Irina Lock

Friedrich-Schiller-Universität Jena, Germany

Scouting a Possible Nordic Way in Strategic Communication Practices?

Chair(s): Chiara Valentini (Jyväskylä University School of Business and Economics (JSBE), Finland)

Respondent(s): Alexander Buhmann (BI Norwegian Business School)

Presenter(s): Jesper Falkheimer (Lund University), Mats Heide (Lund University), Winni Johansen (Aarhus University), Finn Frandsen (Aarhus University), Elin Helgesson (Mid Sweden University), Øyvind Ihlen (University of Oslo), Ketil Raknes (Kristiana University College), Ester Conings Vanvik (Kristiana University College), Jesse Tuominen (JSBE, Jyväskylä University)

The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication

Raphaël Baptista, Célia Belim

Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Centro de Administração e Políticas Públicas

How Artificial Intelligence is Changing Organizations: a CEO's Perspective

Alexandre Duarte¹, Patrícia Dias²

¹ICNOVA - FCSH/Universidade NOVA de Lisboa, Portugal; ²CECC - Universidade Católica Portuguesa

AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals

Florența Toader¹, Elena Negrea-Busuioc²

¹National University of Political Studies and Public Administration, Romania; ²National University of Political Studies and Public Administration, Romania

Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals

Raluca Silvia Ciochina, Diana Maria Cismaru, Catalina Niculescu

Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania

Artificial Intelligence and Ethical Awareness in Turkey: A Research on the Field of Communication

Ege Simge Demirel, Pelin Hürmeriç

Yeditepe University, Turkiye

Communicative Organizations 2.0: Leading with Communication and Culture in a Flexible, Digitalized Working Life

Mats Heide, Charlotte Simonsson

Lund University, Campus Helsingborg, Sweden

Exploring the Landscape: Generative AI Adoption in Central and Eastern European PR Professionals

Markéta Kaclová

Univerzita Karlova, Czech Republic

Building Attractive Employer Brands Through Internal Social Media

Antonia Z. Hein^1,2, Wim J.L. Elving¹, Arjen Edzes^1,2, Sierdjan Koster²

¹Hanze University of Applied Sciences, Netherlands, The; ²University of Groningen, Netherlands, The

In The Name Of The Nation: Nation Branding, Digital Nationalism And Manele For Diaspora

Alina Dolea¹, Arthur Suciu²

¹Bournemouth University, United Kingdom; ²quot;Stefan cel Mare" University of Suceava

Accessibility for the Inclusion of Visually Impaired People in Internal Communication

Guilherme Ferreira de Oliveira, Suely Maciel

São Paulo State University (Unesp), Brazil

Covering the Issue of (in)equality: Associations Between Organizations in Issue News and Their Media Reputation

Sarah Marschlich¹, Sandra HJ Jacobs¹, Frank Dardis²

¹University of Amsterdam; ²Pennsylvania State University

Smashing the Habitus: An Inquiry into Social and Cultural Capital of U.S. Hispanic and White PR Practitioners, and Career Progression

Martina Topic¹, Patrick Merle², Rosalynn Vasquez³, Nicholas Eng⁴

¹University of Alabama, United States of America; ²Florida State University; ³Baylor University; ⁴University of Georgia

The “art” of Lobbying? Comparative Perspectives on the Creativity of Language and Visual Strategies in Lobbying and Advocacy Campaigns.

Chair(s): Irina Lock (Friedrich Schiller University Jena, Germany)

Respondent(s): Chiara Valentini (Jyväskylä University School of Business and Economics)

Presenter(s): Scott Davidson (University of Leicester), Lucile Desmoulins (Gustave Eiffel University), Oyvind Ihlen (University of Oslo), Denisa Hejlova (Charles University Prague), Rudi Palmieri (University of Liverpool), Ketil Raknes (Kristiania University College)

Green Disguise. Greenwashing’s Detrimental Impact On Corporate Perception And The Interplay Of Perceived Motives, Skepticism, And Authenticity

Juliane Keilmann, Thomas Koch

Johannes Gutenberg-Universität Mainz, Germany

Evolution of the Environmental Social and Governance Discourse: Applying Pre-trained BERT Models on Corporate Annual Reports

Ingrid Marie Oliva Alvarado

University of Zurich, Switzerland

Climate Communication in Action

Elin Helgesson¹, Christina Grandien¹, Kristina Jämtelid¹, Wim Elving², Catrin Johansson¹

¹Mid Sweden University, Sweden; ²Hanze University of Applied Sciences

NGOs And Agencies: A Creative Partnership For Award Winning Fundraising Campaigns In Romania. An Efficiency Study Model.

Catalin Adrian Dinu

University of Bucharest, Romania

Made to Measure: Message Tailoring in a Multi-Party System

Oyvind Ihlen¹, Ketil Raknes²

¹University of Oslo; ²Kristiania University College

Public Relations Theory: Conceptualising Hegemonic Communicative Power As Continuum Between Expansive and Neutralising Strategies.

Scott Davidson

University of Leicester, United Kingdom

Trust Half-Life: Exploring Issues of Trust Through Free Word Association

Teela Clayton¹, Ralph Tench², Sean MacNiven³, Maxime MacNiven⁴

¹Leeds Beckett University, United Kingdom; ²Leeds Beckett University, United Kingdom; ³Leeds Beckett University, United Kingdom; ⁴n/a

Visualising Values: Crafting Future-Ready Reports with Next-Gen Visuals and Youth Insights

Grazia Murtarelli, Alessandro Bruno, Stefania Romenti, Martina Frizzo

Università IULM, Italy

Creativity, art, and equity in Public Relations teaching: a Portuguese experience

Sónia de Sá

University of Beira Interior, Portugal

Nostalgia, Duty, and Legacy: Exploring Motivational Factors for Eco-Service-Learning

Tiffany Mohr

St. John's University, United States of America

What are the Implications of the Theoretical Orientation of Higher Education Institutions Educators for Public Relations Pedagogy in Europe?

Raluca Moise¹, Michal Chmiel²

¹City University of London, United Kingdom; ²Royal Holloway, University of London, United Kingdom

Enhancing Experiential Learning in Public Relations: A case study focused on building a social-first, culturally driven student agency

Karen Freberg, Aiko Jones, Jacey Wells

University of Louisville, United States of America

The Future of Investor Relations and Financial Communication: Exploring Technological, Societal, and Ethical Implications.

Chair(s): Alexander Laskin (Quinnipiac University, United States of America)

Respondent(s): Andrea Rocci (Università della Svizzera italiana)

Presenter(s): Sandra Binder-Tietz (University of Leipzig), Giulia D’Agostino (Università della Svizzera italiana), Andreas Enzminger (Vienna University of Economics and Business), Laura Hackl (Vienna University of Economics and Business), Christian Hoffmann (University of Leipzig), Matias Lievonen (University of Jyväskylä), Rudi Palmieri (University of Liverpool), Marlies Whitehouse (Zurich University of Applied Sciences (ZHAW))

PR Grey Zone Professionalism: XP#CharlieDilemme, a Serious Game on Regulation, Deontology and Ethical Dilemmas

Lucile Desmoulins¹, Zineb Serghini²

¹Université Gustave Eiffel, France; ²Université Catholique de Lille, France

Disinformation and Public Relations in the Opinion of the PR Professional Community

Karina Stasiuk Krajewska

SWPS University, Poland

Collaborative Research in Organisational Communication and Public Relations: Exploring Epistemological Foundations and the Value for the Discipline.

Aurélie Laborde

Université Bordeaux Montaigne, France

Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism

Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller

University of Vienna, Austria

Social Media as a Source of Misinformation: Challenges for Health Information

María-Cristina Fuentes-Lara, Santana Lois Poch Butler, Ángeles Moreno, Lara Jiménez-Sánchez, Noelia Zurro-Antón

King Juan Carlos University, Spain

Strategic Corporate Communication in the Age of Misinformation: A New Paradigm for Crisis Management

Jindřich Oukropec¹, Denisa Hejlová²

¹Charles University in Prague, Czech Republic; ²Charles University in Prague, Czech Republic

Policy Window and News Media Lobbying - Crisis Narratives of Finnish Trade Associations During a Public Health Crisis

Markus Tapani Mykkänen¹, Chiara Valentini²

¹University of Jyväskylä, Finland; ²Jyväskylä University School of Business and Economics, Finland

Influential Social Media Platforms and Health Hazards. Tensions Between Attitudes Forward Tanning and Photoprotection Skin Cancer in Spain

María-Cristina Fuentes-Lara¹, Lara Jiménez-Sánchez¹, Ángeles Moreno¹, Noelia Zurro-Antón¹, Ileana Zeler²

¹King Juan Carlos University, Spain; ²Autonomous University of Barcelona, Spain

All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals

Julia Levasier, Lars-Peter Linke

IU International University of Applied Sciences

Technology-Enhanced Profession Porosity between the Media and the Communication Industries

Anca Anton¹, Anna Jupowicz-Ginalska², Camelia Cmeciu¹

¹University of Bucharest, Romania; ²University of Warsaw, Poland

A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards

Camelia Cmeciu¹, Delia Balaban²

¹University of Bucharest, Romania; ²Babeș‐Bolyai University, Romania

AI Impact On The PR Profession: Ethical Concerns And Future Perspectives

Camelia Cusnir, Anamaria Nicola

University of Bucharest, Romania

Improving Internal Communication Satisfaction: Balancing Digital and Face-to-Face Interactions in the Workplace

Ana Tkalac Vercic¹, Dejan Vercic²

¹University of Zagreb, Faculty of Economics and Business, Croatia; ²University of Ljubljana, Faculty of Social Sciences

Connected and Informed through Informal Communication: A Quantitative Survey on the Perceived Functions of Informal Communication in Organizations

Nora Denner, Thomas Koch, Alicia Ernst, Benno Viererbl

JGU Mainz, Germany

Communicating Appreciation in the Workplace: First Insights from an Employee Survey on Sources and Reasons of Appreciation

Jens Hagelstein, Ingrid Wahl, Julia Stranzl, Sabine Einwiller, Christopher Ruppel

University of Vienna, Austria

Employee Perceptions of Crisis Spillover Risk: The Role of Crisis Severity and Corporate Response Strategies

Yijing Wang², Sabine A Einwiller¹, Daniel Laufer³

¹University of Vienna, Austria; ²Erasmus University Rotterdam, The Netherlands; ³Victoria University of Wellington, New Zealand

Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok

Jessica Yarin Robinson, Truls Strand Offerdal

University of Oslo, Norway

Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa

Sithembinkosi Tlale, Anné Leonard

University of Pretoria, South Africa

Show Me the Love! Gen Z Perceptions of Organizational Love

Mark Badham¹, Chiara Valentini²

¹Leeds Beckett University, United Kingdom; ²Jyväskylä University School of Business & Economics, Finland

Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities

Diana-Maria Cornea

Faculty of Political, Administrative and Communication Sciences, UBB, Cluj-Napoca, Romania

Fabula or Historia: Charting the Landscape of Sustainability and Communication

Chair(s): Ester Conings Vanvik (Kristiania University, Oslo, Norway)

Respondent(s): Wim WJL Elving (Hanze University of Applied Sciences, Groningen, The Netherlands)

Presenter(s): Denis Simunovic (IULM University, Milan, Italy), Adalberto Arrigoni (Leeds Beckett University, Leeds, UK), Antonia Hein AZ (Hanze University of Applied Sciences, Groningen, The Netherlands)

Image Restoration Or Competing Risk Perceptions? Contestation Of The Pandemic Aftermath In Norway

Truls Strand Offerdal, Øyvind Ihlen

University of Oslo, Norway

Strategic Communication and New Healthcare Technologies: Exploring Patients' Trust in Health Information Sources and Media Outlets Regarding Novel Healthcare Treatments and Technologies

Ruth Avidar, Amit Gur

The Yezreel Valley College, Israel

Corporate Social Advocacy: Medicine, Placebo or Poison? Opportunities and risks for companies and society – and communicative alternatives

Olaf Hoffjann

University of Bamberg, Germany

Back to the Future: A Systematic Literature Review of 40 Years of Government Communication Through the HIV/AIDS and COVID Pandemics.

Teela Alina Clayton

Leeds Beckett University, United Kingdom

Picture-Perfect Presence: Unravelling Communication Strategies and Visual Aesthetics in Nail Beauty Industry on Instagram

Petra Vidaić¹, Ana Čuić Tanković¹, Ivana Bilić²

¹University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia; ²University of Split, Faculty of Economics, Business and Tourism, Split, Croatia

PR Consultancies And CSR Communication. Does the Shoemaker’s Son Always Go Barefoot?

Elisenda Estanyol, Marc Compte-Pujol, Ferran Lalueza

Universitat Oberta de Catalunya (UOC), Spain

“How to make the sustainability persuasive”. A Multimodal Rhetorical Analysis of Sustainability Reports in the Energy Industries

Giuseppe Bonaccorso

IULM University, Italy

CSA and Norm Entrepreneurship: When CSA Impacts Reputation and Legitimacy Beyond the Organization in Question

Sandra Jacobs, Britta Brugman

University of Amsterdam, Netherlands, The

Social Capital – A Promising Or Problematic Concept? A Critical Literature Review Of Articles Discussing Social Capital In PR Research

Lennart Rettler, Patrick Matthias Dietz

University of Munster, Germany