Conference Time: 31st Oct 2024, 11:59:05am EET
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
SES 5.3: Engaging with Digital Natives: When PR turns into a Technological Journey
Time:
Friday, 13/Sept/2024:
9:00am - 10:30am
Session Chair: Ilkin Mehrabov
Location: UB Rectorate, Cantemir Amphitheater, ground floor 90 Panduri Street
Presentations
Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok
Jessica Yarin Robinson , Truls Strand Offerdal
University of Oslo, Norway
Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa
Sithembinkosi Tlale , Anné Leonard
University of Pretoria, South Africa
Show Me the Love! Gen Z Perceptions of Organizational Love
Mark Badham 1 , Chiara Valentini2
1 Leeds Beckett University, United Kingdom; 2 Jyväskylä University School of Business & Economics, Finland
Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities
Diana-Maria Cornea
Faculty of Political, Administrative and Communication Sciences, UBB, Cluj-Napoca, Romania
