Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Session
SES 5.3: Engaging with Digital Natives: When PR turns into a Technological Journey
Time:
Friday, 13/Sept/2024:
9:00am - 10:30am

Session Chair: Ilkin Mehrabov
Location: UB Rectorate, Cantemir Amphitheater, ground floor

90 Panduri Street

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Presentations

Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok

Jessica Yarin Robinson, Truls Strand Offerdal

University of Oslo, Norway



Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa

Sithembinkosi Tlale, Anné Leonard

University of Pretoria, South Africa



Show Me the Love! Gen Z Perceptions of Organizational Love

Mark Badham1, Chiara Valentini2

1Leeds Beckett University, United Kingdom; 2Jyväskylä University School of Business & Economics, Finland



Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities

Diana-Maria Cornea

Faculty of Political, Administrative and Communication Sciences, UBB, Cluj-Napoca, Romania



 
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