Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication
Raphaël Baptista, Célia Belim
Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Centro de Administração e Políticas Públicas
How Artificial Intelligence is Changing Organizations: a CEO's Perspective
Alexandre Duarte1, Patrícia Dias2
1ICNOVA - FCSH/Universidade NOVA de Lisboa, Portugal; 2CECC - Universidade Católica Portuguesa
AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals
Florența Toader1, Elena Negrea-Busuioc2
1National University of Political Studies and Public Administration, Romania; 2National University of Political Studies and Public Administration, Romania
Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals
Raluca Silvia Ciochina, Diana Maria Cismaru, Catalina Niculescu
Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania
