Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Session
SES 2.1: How to Hire a Robot: the Impact of AI in the Field of PR
Time:
Thursday, 12/Sept/2024:
11:00am - 12:30pm

Session Chair: Ansgar Zerfass
Location: UB Rectorate, Moisil Amphitheater, ground floor

90 Panduri Street

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Presentations

The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication

Raphaël Baptista, Célia Belim

Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, Centro de Administração e Políticas Públicas



How Artificial Intelligence is Changing Organizations: a CEO's Perspective

Alexandre Duarte1, Patrícia Dias2

1ICNOVA - FCSH/Universidade NOVA de Lisboa, Portugal; 2CECC - Universidade Católica Portuguesa



AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals

Florența Toader1, Elena Negrea-Busuioc2

1National University of Political Studies and Public Administration, Romania; 2National University of Political Studies and Public Administration, Romania



Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals

Raluca Silvia Ciochina, Diana Maria Cismaru, Catalina Niculescu

Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania



 
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