Conference Agenda

Session
SES 5.1: Augmented by Technology: Insights from PR Profession
Time:
Friday, 13/Sept/2024:
9:00am - 10:30am

Session Chair: Ganga Dhanesh
 Location: UB Rectorate, Moisil Amphitheater, ground floor

90 Panduri Street

Presentations

All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals

Julia Levasier, Lars-Peter Linke

IU International University of Applied Sciences


Technology-Enhanced Profession Porosity between the Media and the Communication Industries

Anca Anton1, Anna Jupowicz-Ginalska2, Camelia Cmeciu1

1University of Bucharest, Romania; 2University of Warsaw, Poland


A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards

Camelia Cmeciu1, Delia Balaban2

1University of Bucharest, Romania; 2Babeș‐Bolyai University, Romania


AI Impact On The PR Profession: Ethical Concerns And Future Perspectives

Camelia Cusnir, Anamaria Nicola

University of Bucharest, Romania