Conference Time: 31st Oct 2024, 02:16:49pm EET
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SES 5.1: Augmented by Technology: Insights from PR Profession
Time:
Friday, 13/Sept/2024:
9:00am - 10:30am
Session Chair: Ganga Dhanesh
Location: UB Rectorate, Moisil Amphitheater, ground floor 90 Panduri Street
Presentations
All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals
Julia Levasier , Lars-Peter Linke
IU International University of Applied Sciences
Technology-Enhanced Profession Porosity between the Media and the Communication Industries
Anca Anton 1 , Anna Jupowicz-Ginalska2 , Camelia Cmeciu1
1 University of Bucharest, Romania; 2 University of Warsaw, Poland
A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards
Camelia Cmeciu 1 , Delia Balaban 2
1 University of Bucharest, Romania; 2 Babeș‐Bolyai University, Romania
AI Impact On The PR Profession: Ethical Concerns And Future Perspectives
Camelia Cusnir, Anamaria Nicola
University of Bucharest, Romania