Conference Agenda

Mutual Spillover Effects of Perceived Prestige in Arts Support: Examining the Influence on Attitudes and the Moderating Effect of Proximity

Yasushi Sonobe, Makiko Kawakita

The Deepfake Bias. Pygmalion’s Crave and “Hypermimesis” - Current Challenges in Strategic Communication

Alexandra Craciun

Biased Influence: First Impressions, Influencers, and AI Manipulation of Faces

Susan Lutfallah, Karen Freberg, Sabrina Page, Laura Freberg

Visual Social Semiotic Analysis of Gender Representation in Corporate Instagram posts: Too Vanilla for Engagement?

Ganga Dhanesh, Sarah Marschlich

The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication

Raphaël Baptista, Célia Belim

How Artificial Intelligence is Changing Organizations: a CEO's Perspective

Alexandre Duarte, Patrícia Dias

AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals

Florența Toader, Elena Negrea-Busuioc

Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals

Raluca Silvia Ciochina, Diana Maria Cismaru, Catalina Niculescu

Green Disguise. Greenwashing’s Detrimental Impact On Corporate Perception And The Interplay Of Perceived Motives, Skepticism, And Authenticity

Juliane Keilmann, Thomas Koch

Evolution of the Environmental Social and Governance Discourse: Applying Pre-trained BERT Models on Corporate Annual Reports

Ingrid Marie Oliva Alvarado

Climate Communication in Action

Elin Helgesson, Christina Grandien, Kristina Jämtelid, Wim Elving, Catrin Johansson

NGOs And Agencies: A Creative Partnership For Award Winning Fundraising Campaigns In Romania. An Efficiency Study Model.

Catalin Adrian Dinu

PR Grey Zone Professionalism: XP#CharlieDilemme, a Serious Game on Regulation, Deontology and Ethical Dilemmas

Lucile Desmoulins, Zineb Serghini

Disinformation and Public Relations in the Opinion of the PR Professional Community

Karina Stasiuk Krajewska

Collaborative Research in Organisational Communication and Public Relations: Exploring Epistemological Foundations and the Value for the Discipline.

Aurélie Laborde

Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism

Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller

All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals

Julia Levasier, Lars-Peter Linke

Technology-Enhanced Profession Porosity between the Media and the Communication Industries

Anca Anton, Anna Jupowicz-Ginalska, Camelia Cmeciu

A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards

Camelia Cmeciu, Delia Balaban

AI Impact On The PR Profession: Ethical Concerns And Future Perspectives

Camelia Cusnir, Anamaria Nicola

Image Restoration Or Competing Risk Perceptions? Contestation Of The Pandemic Aftermath In Norway

Truls Strand Offerdal, Øyvind Ihlen

Strategic Communication and New Healthcare Technologies: Exploring Patients' Trust in Health Information Sources and Media Outlets Regarding Novel Healthcare Treatments and Technologies

Ruth Avidar, Amit Gur

Corporate Social Advocacy: Medicine, Placebo or Poison? Opportunities and risks for companies and society – and communicative alternatives

Olaf Hoffjann

Back to the Future: A Systematic Literature Review of 40 Years of Government Communication Through the HIV/AIDS and COVID Pandemics.

Teela Alina Clayton

Picture-Perfect Presence: Unravelling Communication Strategies and Visual Aesthetics in Nail Beauty Industry on Instagram

Petra Vidaić, Ana Čuić Tanković, Ivana Bilić