Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview | |
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Location: UB Rectorate, Cantemir Amphitheater, ground floor 90 Panduri Street |
| Date: Thursday, 12/Sept/2024 | |
| 9:00am - 10:30am |
SES 1.3: Making the News: When PR Breaks Through Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Anastasios Theofilou Role Conflicts in Brand Journalism: Amid Organizational Goals, Audience Demands, and Journalistic Values From Frontlines to Headlines: The Strategic Use of the Press during the Russo-Turkish War (1877-1878) How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage. Agent Or Tool? Analysing Trade Journal Coverage Of Automated Communication |
| 11:00am - 12:30pm |
SES 2.3: Diversity: Communication Strategies for Inclusive Cultures Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Ingrid Wahl In The Name Of The Nation: Nation Branding, Digital Nationalism And Manele For Diaspora Accessibility for the Inclusion of Visually Impaired People in Internal Communication Covering the Issue of (in)equality: Associations Between Organizations in Issue News and Their Media Reputation Smashing the Habitus: An Inquiry into Social and Cultural Capital of U.S. Hispanic and White PR Practitioners, and Career Progression |
| 2:00pm - 3:30pm |
SES 3.3: PR Paideia: Education for the Next Generation Communicators Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Monique Abbenbroek Creativity, art, and equity in Public Relations teaching: a Portuguese experience Nostalgia, Duty, and Legacy: Exploring Motivational Factors for Eco-Service-Learning What are the Implications of the Theoretical Orientation of Higher Education Institutions Educators for Public Relations Pedagogy in Europe? Enhancing Experiential Learning in Public Relations: A case study focused on building a social-first, culturally driven student agency |
| Date: Friday, 13/Sept/2024 | |
| 9:00am - 10:30am |
SES 5.3: Engaging with Digital Natives: When PR turns into a Technological Journey Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Ilkin Mehrabov Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa Show Me the Love! Gen Z Perceptions of Organizational Love Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities |
| 11:00am - 12:30pm |
SES 6.2: Beyond Profit: Redefining Impact through CSR Initiatives Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Chiara Valentini PR Consultancies And CSR Communication. Does the Shoemaker’s Son Always Go Barefoot? “How to make the sustainability persuasive”. A Multimodal Rhetorical Analysis of Sustainability Reports in the Energy Industries CSA and Norm Entrepreneurship: When CSA Impacts Reputation and Legitimacy Beyond the Organization in Question Social Capital – A Promising Or Problematic Concept? A Critical Literature Review Of Articles Discussing Social Capital In PR Research |
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