Conference Agenda

All Safeguards In Place? A Study On How PR Consultancy Executives Align Their AI Ethics Management With Competitiveness Goals

Julia Levasier, Lars-Peter Linke

Technology-Enhanced Profession Porosity between the Media and the Communication Industries

Anca Anton, Anna Jupowicz-Ginalska, Camelia Cmeciu

A Decade of Digital and Social Media PR Campaigns in Romania. Insights from the Romanian PR Awards

Camelia Cmeciu, Delia Balaban

AI Impact On The PR Profession: Ethical Concerns And Future Perspectives

Camelia Cusnir, Anamaria Nicola

Improving Internal Communication Satisfaction: Balancing Digital and Face-to-Face Interactions in the Workplace

Ana Tkalac Vercic, Dejan Vercic

Connected and Informed through Informal Communication: A Quantitative Survey on the Perceived Functions of Informal Communication in Organizations

Nora Denner, Thomas Koch, Alicia Ernst, Benno Viererbl

Communicating Appreciation in the Workplace: First Insights from an Employee Survey on Sources and Reasons of Appreciation

Jens Hagelstein, Ingrid Wahl, Julia Stranzl, Sabine Einwiller, Christopher Ruppel

Employee Perceptions of Crisis Spillover Risk: The Role of Crisis Severity and Corporate Response Strategies

Yijing Wang, Sabine A Einwiller, Daniel Laufer

Adopting Influencer Strategies: How Norwegian Youth Political Parties Excel on TikTok

Jessica Yarin Robinson, Truls Strand Offerdal

Towards A Conceptual Framework For The Strategic Management Of Social Media By Institutions Of Higher Education In Africa

Sithembinkosi Tlale, Anné Leonard

Show Me the Love! Gen Z Perceptions of Organizational Love

Mark Badham, Chiara Valentini

Participation Of Twitch Moderators. Guidelines For Moderation In Online Communities

Diana-Maria Cornea

Fabula or Historia: Charting the Landscape of Sustainability and Communication

Chair(s): Ester Conings Vanvik

Respondent(s): Wim WJL Elving

Presenter(s): Denis Simunovic, Adalberto Arrigoni, Antonia Hein AZ

Image Restoration Or Competing Risk Perceptions? Contestation Of The Pandemic Aftermath In Norway

Truls Strand Offerdal, Øyvind Ihlen

Strategic Communication and New Healthcare Technologies: Exploring Patients' Trust in Health Information Sources and Media Outlets Regarding Novel Healthcare Treatments and Technologies

Ruth Avidar, Amit Gur

Corporate Social Advocacy: Medicine, Placebo or Poison? Opportunities and risks for companies and society – and communicative alternatives

Olaf Hoffjann

Back to the Future: A Systematic Literature Review of 40 Years of Government Communication Through the HIV/AIDS and COVID Pandemics.

Teela Alina Clayton

Picture-Perfect Presence: Unravelling Communication Strategies and Visual Aesthetics in Nail Beauty Industry on Instagram

Petra Vidaić, Ana Čuić Tanković, Ivana Bilić

PR Consultancies And CSR Communication. Does the Shoemaker’s Son Always Go Barefoot?

Elisenda Estanyol, Marc Compte-Pujol, Ferran Lalueza

“How to make the sustainability persuasive”. A Multimodal Rhetorical Analysis of Sustainability Reports in the Energy Industries

Giuseppe Bonaccorso

CSA and Norm Entrepreneurship: When CSA Impacts Reputation and Legitimacy Beyond the Organization in Question

Sandra Jacobs, Britta Brugman

Social Capital – A Promising Or Problematic Concept? A Critical Literature Review Of Articles Discussing Social Capital In PR Research

Lennart Rettler, Patrick Matthias Dietz