Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Session Overview |
Date: Thursday, 12/Sept/2024 | ||||
8:30am | Quiet Room Location: UB Rectorate, Mihailescu Amphitheater, first floor Mihailescu Amphitheater will be available throughout the conference, until Friday, Sept. 13,12h30. |
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8:30am - 6:30pm |
Registration Location: UB Rectorate, ground floor hall |
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9:00am - 10:30am |
SES 1.1: This is not a Pipe: Visually Manipulated Content Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Ralph Tench Mutual Spillover Effects of Perceived Prestige in Arts Support: Examining the Influence on Attitudes and the Moderating Effect of Proximity The Deepfake Bias. Pygmalion’s Crave and “Hypermimesis” - Current Challenges in Strategic Communication Biased Influence: First Impressions, Influencers, and AI Manipulation of Faces Visual Social Semiotic Analysis of Gender Representation in Corporate Instagram posts: Too Vanilla for Engagement? |
SES 1.2: From Value to Dissatisfaction: Strategic Communication Today Location: UB Rectorate, Council Room, first floor Chair: Wim Elving "Treasures on Undiscovered Land? - Linking an Effectual Dynamic Framework into the Theory of Strategic Communication Management" Strategic Communication and Value Creation: Towards a Multi-Perspective Understanding of The Value-Formation Process in Strategic Communication Management Interdisciplinary Patchwork: A Bibliometric Analysis Of Investor Relations And Financial Communication Between Cluelessness and (Dis)Satisfaction: What C-level Executives, Middle Managers and Employees Know and Think About Corporate Communications in Their Organizations |
SES 1.3: Making the News: When PR Breaks Through Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Anastasios Theofilou Role Conflicts in Brand Journalism: Amid Organizational Goals, Audience Demands, and Journalistic Values From Frontlines to Headlines: The Strategic Use of the Press during the Russo-Turkish War (1877-1878) How Successful Are Press Releases? A Computational Methods Study on Who Gets Picked Up in German Leading Media's News Coverage. Agent Or Tool? Analysing Trade Journal Coverage Of Automated Communication |
SES 1.4 (Panel): Scouting a Possible Nordic Way in Strategic Communication Practices? Location: UB Rectorate, Senate Room, ground floor Chair: Chiara Valentini Scouting a Possible Nordic Way in Strategic Communication Practices? |
9:00am - 6:30pm |
Networks & Projects Gallery Location: UB Rectorate, ground floor hall |
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10:30am - 11:00am |
CB I: Coffee Break Location: UB Rectorate, ground floor hall |
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11:00am - 12:30pm |
SES 2.1: How to Hire a Robot: the Impact of AI in the Field of PR Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Ansgar Zerfass The human touch: Professional perceptions of Artificial Intelligence's role in strategic communication How Artificial Intelligence is Changing Organizations: a CEO's Perspective AI-powered PR: Advantages, Challenges and Risks of Using AI as Perceived by Public Relations Professionals Using AI Augmentation in the Public Relations Domain. Perspectives of PR and Communication Professionals |
SES 2.2: Digitally Yours: Communication Practices Worldwide Location: UB Rectorate, Council Room, first floor Chair: Vibeke Thøis Madsen Artificial Intelligence and Ethical Awareness in Turkey: A Research on the Field of Communication Communicative Organizations 2.0: Leading with Communication and Culture in a Flexible, Digitalized Working Life Exploring the Landscape: Generative AI Adoption in Central and Eastern European PR Professionals Building Attractive Employer Brands Through Internal Social Media |
SES 2.3: Diversity: Communication Strategies for Inclusive Cultures Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Ingrid Wahl In The Name Of The Nation: Nation Branding, Digital Nationalism And Manele For Diaspora Accessibility for the Inclusion of Visually Impaired People in Internal Communication Covering the Issue of (in)equality: Associations Between Organizations in Issue News and Their Media Reputation Smashing the Habitus: An Inquiry into Social and Cultural Capital of U.S. Hispanic and White PR Practitioners, and Career Progression |
SES 2.4 (Panel): The “art” of Lobbying? Location: UB Rectorate, Senate Room, ground floor Chair: Irina Lock The “art” of Lobbying? Comparative Perspectives on the Creativity of Language and Visual Strategies in Lobbying and Advocacy Campaigns. |
12:30pm - 2:00pm |
Lunch Buffet Location: UB Rectorate, ground floor hall |
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1:00pm - 2:00pm |
PR, Social Responsibility and Sustainability Network Meeting Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Adalberto Arrigoni Chair: Wim Elving |
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2:00pm - 3:30pm |
SES 3.1: Communicating Social Action: Strategies for a Sustainable Future Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Jesper Falkheimer Green Disguise. Greenwashing’s Detrimental Impact On Corporate Perception And The Interplay Of Perceived Motives, Skepticism, And Authenticity Evolution of the Environmental Social and Governance Discourse: Applying Pre-trained BERT Models on Corporate Annual Reports Climate Communication in Action NGOs And Agencies: A Creative Partnership For Award Winning Fundraising Campaigns In Romania. An Efficiency Study Model. |
SES 3.2: Powering Trust: Networks, Systems and Communities Location: UB Rectorate, Council Room, first floor Chair: Dejan Vercic Made to Measure: Message Tailoring in a Multi-Party System Public Relations Theory: Conceptualising Hegemonic Communicative Power As Continuum Between Expansive and Neutralising Strategies. Trust Half-Life: Exploring Issues of Trust Through Free Word Association Visualising Values: Crafting Future-Ready Reports with Next-Gen Visuals and Youth Insights |
SES 3.3: PR Paideia: Education for the Next Generation Communicators Location: UB Rectorate, Cantemir Amphitheater, ground floor Chair: Monique Abbenbroek Creativity, art, and equity in Public Relations teaching: a Portuguese experience Nostalgia, Duty, and Legacy: Exploring Motivational Factors for Eco-Service-Learning What are the Implications of the Theoretical Orientation of Higher Education Institutions Educators for Public Relations Pedagogy in Europe? Enhancing Experiential Learning in Public Relations: A case study focused on building a social-first, culturally driven student agency |
SES 3.4 (Panel): The Future of Investor Relations and Financial Communication Location: UB Rectorate, Senate Room, ground floor Chair: Alexander Laskin The Future of Investor Relations and Financial Communication: Exploring Technological, Societal, and Ethical Implications. |
3:30pm - 4:00pm |
CB II: Coffee Break Location: UB Rectorate, ground floor hall |
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4:00pm - 5:30pm |
SES 4.1: Corporate Activism: from Greyzones to Value Creation Location: UB Rectorate, Moisil Amphitheater, ground floor Chair: Sarah Marschlich PR Grey Zone Professionalism: XP#CharlieDilemme, a Serious Game on Regulation, Deontology and Ethical Dilemmas Disinformation and Public Relations in the Opinion of the PR Professional Community Collaborative Research in Organisational Communication and Public Relations: Exploring Epistemological Foundations and the Value for the Discipline. Consumers’ Responses to Public Company-directed Activism: An Experimental Comparison of Insider and Outsider Activism |
SES 4.2: Managing Hazards: Who Needs Crises Communication Location: UB Rectorate, Council Room, first floor Chair: Winni Johansen Social Media as a Source of Misinformation: Challenges for Health Information Strategic Corporate Communication in the Age of Misinformation: A New Paradigm for Crisis Management Policy Window and News Media Lobbying - Crisis Narratives of Finnish Trade Associations During a Public Health Crisis Influential Social Media Platforms and Health Hazards. Tensions Between Attitudes Forward Tanning and Photoprotection Skin Cancer in Spain |
SES 4.3: EACD Professional Panel Location: UB Rectorate, Senate Room, ground floor Chair: Dennis Larsen |
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5:30pm - 6:30pm |
CPS: Collaborative Projects Session Location: UB Rectorate, Senate Room, ground floor Chair: Anca Anton |
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7:30pm - 10:00pm |
Conference Dinner Location: Casa Doina |
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