Crowdsourced delivery (CD) has emerged as a revolutionary solution to the challenges in last- mile logistics, prompting increased research in operations and supply chain management literature. However, existing studies have predominantly focused on the operational and monetary aspects of CD, overlooking the crucial issue of driver retention. As CD platforms grapple with profitability concerns, it becomes crucial to explore non-monetary incentives for improving driver engagement and retention. This study investigates the role of transparency in addressing these concerns within CD platforms. Utilizing scenario-based experiments involving CD drivers, the research analyzes how cost and operational transparency impact trust-building and thus contribute to their retention on a CD platform. By doing so, this inquiry enhances the current scholarship in supply chain and operations management, offering a more comprehensive understanding of the intricate dynamics within CD platforms.

Purchase decisions are often influenced by emotions. However, sometimes there are post- purchase emotions associated with a purchase decision that influence the overall customer experience. In certain cases, there are positive emotions such as happiness, joy, satisfaction, etc., while sometimes there are negative emotions such as anxiety, guilt, etc. The objective of this research is to understand whether there is an emotion of guilt when a customer collects the information, experiences a product or a service at a physical brick-and-mortar retail store, and then makes the purchase online, and vice versa. Both online and offline channels have their own respective strengths and weaknesses. From the customer`s point of view, both channels are important as they offer their own respective customer values. It is important that both channels are sustainable, either as independent retailing channels or Offline-Merge-Online retailing. This research contributes to understanding the customer emotions related to showrooming and its impact on the overall customer experience.

Email campaigns are a popular tool for businesses to enhance their digital transformation. However, the effectiveness of Clickthrough Rates is often hindered by factors that impact customer persuasion, such as banner fatigue and advertising wear-out. To improve customer engagement, it is vital to identify Typeface Personas that elicit distinctive emotional responses to build desired Digital Trust. Successive generations shape the efficacy of Typeface Personas, as each cohort imprints distinctive connotations onto them. For example, a typeface regarded as professional by one generation may need to be updated by the Gen Z demographic. This study uses survey and Clickthrough Rates data to understand the characteristics of Typeface Personas and their impact on Trust constructs, focusing on the elusive Gen Z demographic. The study findings will help identify Typeface persona preferences for optimizing digital promotion strategies for increased Clickthrough Rates, conversions, and a higher return on investment.