Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Inform + Inspire: Academia and industry collaboration as a catalyst to drive future design value
Eric Quint1, Brigitte Borja de Mozota2
1Former 3M and Philips; 2Université Paris X
Brigitte and Eric will share their experiences and real-life stories of design value creation through academia and industry collaborations, starting with a dialogue on their most recently research-based design books ‘Strategic Design for a Responsible Future’ (2024) and ‘Design Leadership Ignited’ (2022). They are both pioneers and thought leaders in the fields of design leadership, design management, design research, strategic design, branding, and innovation. Their lessons learned and approaches to the often complex, ever-changing, and ambiguous context of design management will inform and inspire the audience with their future vision of strategic design, leadership and education that will highlight new research themes. As the challenges we face become increasingly complex and systemic in nature, this will call for a dramatically changing approach to design leadership and management that must be strategic, fearless, and collaborative to create meaning and progress for the world moving forward.
