Purpose –The study aims to examine the level of effectiveness of specific innovation capability strategies in enhancing small enterprises survival during crisis period and the interaction effect of environmental uncertainty.
Design/methodology/approach– The research design adopted an interpretivism epistemological orientation and a quantitative method study approach. The units of analysis are individual-level data from business owners and managers of small businesses. Employing a non-probability random sampling technique, primary data from 390 small enterprise owners in Lagos State were collected using a structured questionnaire and analyzed statistically through descriptive statistics, linear regression model, and inferential analysis.
Findings – The study reveal that innovation capability, product innovation, organizational innovation, and marketing innovation have significant effect on enterprise survival whilst process innovation, innovation culture, and innovation resource were found not significant. Also, the study suggests that environmental uncertainty does not moderate the effect of innovation capability on enterprise survival.
Research limitations– Exploration of the influence of organizational climate, sectoral study, and wider boundaries may provide more insights into the specific dynamics of the relationship between innovation capability and enterprise survival.
Practical and social implications– Enterprises can leverage technology and innovation capability strategies to enhance growth and survival during crises. They should review business models, transform traditional approaches to tech-driven, foster an innovation-supportive climate, and utilize artificial intelligence. The study highlights the need for policy reforms to improve business capacity and access to R&D and digital initiatives. Collaboration among policymakers, developmental agencies, and donors is crucial for establishing innovation hubs and providing grants to support MSMEs' resilience and growth.
Originality/value – This study provides insights into the significance of innovation capabilities and its product innovation, organizational innovation, marketing innovation, process innovation, innovation culture, and innovation strategies in enhancing small enterprise survival during crisis period.
Keywords Crisis, Environmental Uncertainty, Innovation capability, MSMEs, Resilience.
Paper type Research paper